Eduardo Sirotsky Melzer is a member of the third generation of RBS, a firm that was founded in 1957. The company owns journalism and entertainment brands in southern Brazil. Duda Melzer holds a bachelor’s degree in business administration from PUCRS and an MBA from Harvard Business School. He joined the organization in 2004 and served as director general until 2012 when he was promoted to serve as the president. To ensure sustainability, growth, and evolution of the company, Duda Melzer has been practicing across board movement technique. This strategy is based on networking with the aim of exchanging knowledge.
Speaking during the second edition of ‘you with the president’, the disciplined CEO stated that focusing on the people and having the courage to expand the business is an important recipe for success. He has devoted his life to make people happy by ensuring that the firm delivers quality services to their clients. Additionally, he has developed a team that is passionate about everything they do, and, therefore, the excellence in his career.
Before joining RBS, Duda Melzer served in various capacities in different firms, in the 1990s; he served as multinational master franchisor at Sweet Sweet Way. He later joined Allen and Hamilton as a consultant in 2001. In 2002 he worked as a senior financial analyst at Delphi and CEO of Boxtop Media, a non-traditional media company. He is also the founder and chairman of e.Bricks, which is a digital investment company operating in the United States and Brazil.
Duda Melzer Achievements
Under his visionary leadership, the organization has implemented several strategies including, business consolidation plans, and innovation strategy, focus on people management and investment in journalism. The experienced entrepreneur has also helped the company to get nominated as one of the most innovative firms in Brazil. In 2015, Duda Melzer was shortlisted in the leaders of the Cambridge Institute for Family Enterprise. Additionally, Duda Melzer was in 2016 awarded the Entrepreneur of the Year award in the Family Business category.