Sometimes the best way to make a great impression is to just avoid making mistakes. People like it when they can do business with a company that just gets it. That is to say that people would like to work with a business which understands social media more than one who doesn’t seem to get it. As such, avoiding some of the most common social media mistakes is the easiest way to start making headway with a lot of customers.
One of the biggest mistakes that business users make is to be too pushy according to adweek.com. Too pushy can be a little difficult to define but most social media users know it when they see it. They just feel like the brand is pushing whatever they are selling too hard.
One way that a business may determine that they are being too pushy is to simply look at the response rates for the various online campaigns that they try. If the response rate seems to be falling off, then it is likely because the business is just trying too hard. They are asking people to view their marketing material too frequently, and this will lead to viewers starting to tune it out.
A great feature of social media is the ability to search for anything and everything on the site. You can pull up mentions of your particular brand if that is what you want to do, and honestly it is something that you should be doing. Notice what people are saying about your brand, but also pay attention to how they are sharing stories about you. This can clue you in to how you are doing with people on social media.
If you start to pay attention to things like this, then you are bound to learn a lot about what you need to know about what people think of your company. You can shape their ideas going forward as well. This may be something you decide you want to do if there are some problems with your current reputation online. Even if everything looks pretty good, just make sure that you are able to keep it that way.