Lori Senecal has become one of the most recognizable names in the advertising industry. Senecal came from a humble home and used her experiences and thirst for innovation to fuel her incredibly successful career. She has become a titan of her industry, and she is showing no signs of backing down now.
Lori Senecal was born in a small town in Canada. Her mother and father, a school teacher and small business owner, had three other children. This dynamic led Lori to develop strong negotiation and innovation skills early on if she was going to get what she wanted. When she went to college at McGill University in Montreal, she did not even know what she wanted to study. When she took her first marketing course, she used that knowledge that she gained during her formative years to excel beyond all expectations. She had an interest in marketing, and she was about to make a career out of it.
Senecal worked at a smaller firm before moving to McCann Worldgroup, a large multinational advertising agency. There she went through the ranks fast, becoming the Global Chief Innovation Officer in 2006. In 2007, just one year later, she was given the position of President of McCann Worldgroup New York, the Company’s flagship office. From McCann, Senecal got a job as the President and CEO of KBS+, another large advertising firm. With these quick moves, she made a name for herself early on in the advertising industry. Read more on salary.com.
While at KBS+, Senecal exercised her skills for innovation. She brought in policies that promoted creativity at the lower levels of the company and reduced the hierarchy that is normally found in a large, complex, multinational advertising agency. She wanted to focus on her staff and the people that worked for her rather than the large corporate structure and process that had traditionally been the face of the advertising agency. The firm saw results. With these results came many rewards for Senecal, including an Advertising Women of New York Game Changers award for innovation and leadership, a Jury Chair for the Isaac Awards in honor of innovation and invention, being named an executive to watch twice by Ad Week, and being appointed to the Board of MDC Partners, a large holding company for several advertising agencies.
Now Senecal is ready to start a new journey. In 2016 she was given the position of Global CEO at Crisipin, Porter, and Bogusky, and she is showing no signs of stopping her innovative and creative ideas.
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